With POOL4TOOL's newsletter management, you can implement powerful e-mail campaigns aimed at prospective target groups, clients or partners. POOL4TOOL includes an integration function to track and measure the response, so you can analyze it. With the recipient-update function you can allow recipients to update your database.
You can compose and send mass e-mailings combining HTML and text. Both recipients' and sales representatives' data are automatically personalized: the prospective client receives the contact data of the appropriate sales representative.
Review the success of e-mail campaigns with the integrated response tracking and measuring feature, and use it to see if and when the receiver has opened the message, which links were clicked inside the mailing, and if the receiver has unsubscribed from one or more newsletters.
Allow the e-mail recipiant to update his or her own contact details through a link in the newsletter. Updated information is saved in temporary tables that can be adopted in your active lead and account management.
Professional-looking HTML e-mail templates can be created, personalized, changed, and sent out by your Sales and Marketing staff. Templates can include your company's logo and other images and elements from your website, ensuring visual consistancy.