Campaign Management With POOL4TOOL

With POOL4TOOL's campaign management tool you can effectively plan your marketing expenses, administrate all initiatives, events and campaigns, and finely analyze performances and results.

Benefits:

• Optimize the use of marketing expenses
• Enhance the quality of your generated leads
• Benchmark the performance and effectiveness of your campaigns
• Find out which marketing activity results in the highest profit

Highlights:

Market Segmentation

You can create precisely targeted campaigns by dividing the target group into smaller subgroups, for example subgroups based on demographic data or on their interest in different products, then send personalized messages and offers to those subgroups.

List Management

You can easily export campaign lists into Excel to share them with direct mailing firms and partner agencies, without having any compatibility problems. After these firms have worked on the market, you can import their results into POOL4TOOL and update your leads.

Target Group Management

Determine your target group not only based on lead and account information, but also based on previous campaigns. Select or delete contacts for new activities by simply clicking the plus or minus icon.

Campaign Analysis

Monitor, analyze and optimize trade fairs, direct mailings, advertising campaigns, and promotions, then concentrate your marketing activities on the most effective campaigns.

Profit Monitoring

Identify the activities that bring the highest profits by relating opportunities to campaigns and tracing every cent of profit to its campaign source.